TESLA

#1: TesXR - Turn Tesla into a Spaceship

It was a conceptual project for Tesla. In this project, I transformed the Tesla cabin into a spaceship—letting users immerse themselves under a starry night. A live VR demo was showcased at the Tea Tech Tequila event.

Design Strategy:

I researched the Tesla Model 3 to transform it into a spaceship-like experience. I started by designing a "Spaceship" app for the display board, which allows users to select a time and location. The app then projects the corresponding star patterns onto the car's interior surfaces like the ceiling and windows. Users can interact with this virtual sky using hand gestures to zoom in, zoom out, rotate, or pan across different views. Additionally, the app can play music. The display also serves an educational purpose, providing information about the stars visible at the chosen time, and enhancing the user's knowledge of astronomy.

Final Presentation:

The final VR experience project was showcased at the Tea Tech Tequila event, a fundraising initiative for Black women. The VR setup allowed participants to step into a virtual Tesla, where they could engage with the TesXR experience, simulating what it's like to be inside a VR-enhanced Tesla.

#2: Tesla AR Showroom

Through an analysis of the current Tesla website, our UX/UI team has proposed a straightforward solution to showcase Tesla vehicles using an Augmented Reality (AR) app. This AR app allows users to customize Tesla models and explore their interiors in real time, offering a tangible and immersive showroom experience from virtually anywhere.

Design Strategy:

During a visit to a Tesla test-drive location, I discovered that I had to walk between several parking lots just to view different models. This process was both time-consuming and inconvenient. As a result, I envisioned leveraging the AR app on a tablet to display and provide information about each Tesla model, ultimately streamlining the process and enhancing the user experience.