TRVL Porter
Responsive Web Design + Rebranding
Client
Scope of Work
Responsive Web Design + Rebranding
Context
TRVL Porter is a fashion rental company which allows people to free their suitcases by sending them personalized fashion clothes and accessories directly to their hotels, Airbnbs, or other temporary living situations.
Project Goals
Help TRVL Porter rebrand their website and reorient their existing information to enhance the entire user experience through improvements to the user interface that aimed to create better user flow, a cleaner aesthetic overall, and a more direct and strategic sales funnel.
Research
We analyzed the existing competition and parallel business models for their aesthetic components and used them as inspiration to compliment our original design ideas.
We found that simple icons and pictures for the clothing and accessories improved the user experience by allowing customers to visualize the styling of products. They all utilized an eye-catching Home Page to explain how their services work and with a specific tone and aesthetic that was unique to each of their brands. These rental home pages not only acted as a sales funnel and introduction to each brand, but also acted as fashion inspiration for users - brands filtered fashion pieces by activity such as a wedding party versus a cocktail gathering. Lastly, the competition also used a one-time rental or monthly subscription business model.
Strategy
After our research, we found that TRVL Porter is situated to uniquely appeal to business women who travel often for work but don’t want to pack much. The clothing and accessories for these women are often tailored to the specific activities of business trips such as cocktail parties, business meetings, conferences, etc. From this finding, we rebranded the TRVL Porter site to more appeal to this audience – confident women who want a hassle-free trip. We created the tone of the website by integrating the tone of taking an airplane – “Your Rental Travel Wardrobe of First Class Fashion”, “Your Boarding Pass to Personal Style”, etc.
We also made dramatic improvements to the style preferences experiences including refining the process and making it more efficient. Additionally, we added a functionality for users to tailor their aesthetic to the specific activities that the user intends to partake in as mentioned before. Lastly, we integrated professional fashion illustrations to represent the styles instead of relying on the previous method of simply describing the styles. The illustrations are very much superior to enhance visualization of the clothing styles and make the process hassle free and efficient.
Final Delivery
At the end, we created a rebranding strategy that included guidelines for branding tones, competitor dos and do nots, and created interactive wireframes to display the user flow of the new site. Once this strategy and vision were defined, we moved to create professional styling strategy including copywriting, fashion illustrations, and UI/UX design. Lastly, we partnered a web development agency to work on implementations of our designs and integrations with their backend systems to optimize the site for scalability and durability. As a plus, we also worked with our web development partner to implement AI and automation strategies to maximize the functionality of the site.
