Context
Stayhealthy, a medical tech company, invented an app – Body Fact App (BFI) to help users get accurate measurements for their health.
Stayhealthy needed an informative, responsive web design targeting families. The strategy emphasized a mobile-friendly design since 80% of users use a mobile device to view the website.
Design Direction
Goal: Based on the mobile-first principle, I created the mobile version of the website first since 90% of our users browse the website through a mobile device. In order to give our users a great experience of visiting the website, I designed the website based on mobile then adapted it to the desktop version.
Target Audience: 35+ years old – people who are aware of their health.
Pain Points: People who are struggling with their health do not know that they have been relying on an incorrect method of determining a healthy life - the BMI (Body Mass Indicator). Instead, the BFI (Body Fact Indicator) has now been proven to be the correct method to use.
Core Value of Stayhealthy: We believe by creating a visually compelling responsive website, we can educate people about the BFI (Body Fact Indicator).
